"(The America's Cup) is just ridiculously out of control, expensive. In its way, it's the last shot for this team. Maybe it'll manifest itself in another way because the brand is so strong, but as a put-together
sponsorship package with the dollars adding up to create the sum, it won't happen like that again. We're unified as a team, we're culturally strong. We can't fight them on a money platform so we have to fight them on a culture platform."
~ Emirates Team New Zealand managing director Grant Dalton
Link to full article in Bloomberg
